EVERYTOWN FOR GUN SAFETY
Roughly eight children a day are accidentally shot with unsecured, household guns.
So, we decided to confront the gun owners.
Their parents.

 THE CRADLE ROCKER
Gun owners frequently refer to their guns as “toys." So, we created a satirical toy gun that resembles a real gun in every way except color and function. This will be given out at gun shows as swag.

SOCIAL

Then, to remind parents how easily accessible their guns are, we put The Cradle Rocker in places gun owners actually leave their guns unsecured.

MICROSITE

The microsite will tell parents at how much danger they put their children in by leaving their guns unsecured.

GUIDE

We made a comprehensive guide that shows quick and simple ways to secure household guns.